The City of Virginia Beach Monthly Land Use Report for September 2026 includes, in Section 2, the Development Services Center’s Presubmittal, Comment Review, Inquiry Meeting Log and its DSC Site Plan Approvals (entries dated August 1, 2026 to August 31, 2026). Below, both tables are grouped by Council District, as the City printed them.
VBCCO meets with Planning staff each month after this report is released. Notes from that meeting will be added here.
At a glance
Council District
Meetings with the DSC
Site plans approved
District 1
3
3
District 2
8
7
District 3
3
2
District 4
8
1
District 5
4
5
District 6
4
2
District 7
0
3
District 8
2
0
District 9
1
2
District 10
2
1
Total
35
26
What the terms mean
Meeting types, from the City’s key: I = Inquiry; PS = Presubmittal Meeting; CR = Comment Review.
Project descriptions and statuses are quoted from the City’s Accela records at the time this report was published. Statuses change as a project moves through review; follow the record link for the current status. Inquiries usually have no DSC file number and no Accela record.
Site plan approvals, from the City’s footnote: “Projects associated with previous City Council land use approvals. All other projects are by-right development.” Below, each site plan is marked one way or the other.
District 1
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 6, 2026
Comment Review
Barefoot Kids Christian Day School
1458 Kempsville Road, District 1
C10-023019-SP
Wayne Hixenbaugh, Barefoot Kids Christian Day School
Ronald Frink
August 13, 2026
Presubmittal Meeting
Murphy Oil USA
840 S. Military Highway, District 1
A08-023523-PM
Austin Aigner, Atwell Engineering & Consulting
Kristin Bauer
August 20, 2026
Comment Review
Life in His Word Christian Ministries
6614 Indian River Road, District 1
A08-020276-SP
E. Rodney Flores, Pinnacle Group Engineering, Inc.
Ronald Frink
What the City’s Accela records say
Barefoot Kids Christian Day School (DSC file C10-023019-SP): “Barefoot Kids Christian Day School / demolish existing classrooms and construct new classrooms” Accela record 2026-DSC-023019, Site Plan, Commercial, status In Review.
Murphy Oil USA (DSC file A08-023523-PM): “Murphy Oil USA, Inc. / Demolition of existing Rite-Aid. Proposed Development is Commercial Gas Station / Convienence Store. We are proposing a 2,824 SF storefront with a 8-pump fuel canopy with 2 AUX DEF dispensers, separate 2 lane CFL fuel canopy, underground storage tanks, pylon sign, trash enclosure, and outdoor sales/equipment pads for propane, ice, and air vac. The convenience store building is a Prefabricated Modular Type 2 Non-Combustible building, which is constructed off-site at a facility and inspected by State, then it is shipped to the site in pieces and reassembled. The intention for driveway access is to re-use/rebuild the existing access points.” Accela record 2026-DSC-023523, Site Plan, Preliminary Concept Plan, status Revisions Required.
Life in His Word Christian Ministries (DSC file A08-020276-SP): “Life In His Word Christian Ministries / This commercially (b2) zoned property will be used as a church.. The proposed 2-story building will be constructed in two phases. Proposed improvements include: entrance, drainage and utility connections in the right of way. Parking lot, stormwater, utility extension and landscaping improvements including on site erosion and sediment control measures.” Accela record 2024-DSC-020276, Site Plan, Commercial, status In Review.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 14, 2026
Multi Family
The Promenade at Kemps River fka Kemps River Apartments
1211 Fordham Drive
Associated with previous City Council land use approvals
August 13, 2026
Single Family
Lot 28, Acredale
1212 Acredale Road
By-right development
August 14, 2026
Single Family
Lot B, Country Haven, Sec 1
5572 Stewart Drive
By-right development
District 2
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 5, 2026
Inquiry
Residential Subdivision Inquiry
1381 Pleasant Ridge Road, District 2
n/a
Jamin Gonzalez, Atlantic Sotheby’s International Realty
Kristin Bauer
August 6, 2026
Presubmittal Meeting
Single-Family Garage and Equestrian Facilities
Princess Anne Road, District 2
J20-023429-PM
Clark S. Lambert, Jr., L and C Properties, LLC
Aubrey Trebilcock
August 10, 2026
Inquiry
Residential Development Inquiry
2917 Sugar Maple Drive, District 2
n/a
Jillian Tripple
Kristin Bauer
August 12, 2026
Inquiry
Innovation Park Phase II Traffic Signal Shop Drawings
Hudome Way, District 2
H11-016963-OT
Grace Henderson, Kimley-Horn & Associates
Melissa Kellam
August 26, 2026
Comment Review
Green Park Subdivision
Bluegrass Lane, District 2
H11-021077-CP
Greg Hayes, MSA, P. C.
Melissa Kellam
August 27, 2026
Comment Review
Princess Anne Village
2381 Princess Anne Road, District 2
I12-019682-CP
Robert Kellam, Kellam Gerwitz Engineering Inc
Melissa Kellam
August 27, 2026
Inquiry
Residential Development Inquiry
5642 Morris Neck Road, District 2
n/a
J. Moris
Kristin Bauer
August 27, 2026
Inquiry
Residential Development Inquiry
4237 Muddy Creek road, District 2
n/a
J. Moris
Kristin Bauer
What the City’s Accela records say
Single-Family Garage and Equestrian Facilities (DSC file J20-023429-PM): “26073.0 Lot AL-2 PA Rd / Single-family residential site plan with ~3,500 s.f. home l.f. driveway, 48′ x 60′ equestrian barn (w/restroom), 40′ x 80′ detached garage, ~4-6 ac. pasture(s) to east side of house and surrounding barn, 20m x 60m equestrian dressage riding ring, 90′ x 220′ fenced ring with special footing material, and +/- 3,600 I.f. of 3-rail vinyl equestrian fence w/ multiple gates for access to pasture, barn, riding ring, etc.” Accela record 2026-DSC-023429, Site Plan, Preliminary Concept Plan, status Revisions Required.
Innovation Park Phase II Traffic Signal Shop Drawings (DSC file H11-016963-OT): “Innovation Park Phase 2 / Infrastructure improvements to serve Innovation Park. Improvements include multiple BMPs, the extension of Hudome Way, a pump station, and extension of utilities.” Accela record 2023-DSC-016963, Subdivision Construction Plan, status Closed.
Green Park Subdivision (DSC file H11-021077-CP): “Green Park Estates formerly Bluegrass Lane Subdivision / Ten (10) residential lots, public right-of-way extension and improvements, water and sanitary sewer extensions, storm sewer infrastructure, stormwater management facility, and landscaping.” Accela record 2025-DSC-021077, Subdivision Construction Plan, status In Review.
Princess Anne Village (DSC file I12-019682-CP): “Princess Anne Village / 77 lot subdivision” Accela record 2024-DSC-019682, Subdivision Construction Plan, status Not Accepted.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 3, 2026
Single Family
Lot 36 Pungo Ferry Landing, Phase Two
2049 Camden Court
By-right development
August 6, 2026
Single Family
Lot 9, Blackwater Road
6636 Blackwater Road
By-right development
August 21, 2026
Single Family
Lot 18, Property of HF Dozier
3560 Robinson Road
By-right development
August 26, 2026
Single Family
F. E. Kellam 5 1/2 Acres
3209 Indian River Road
By-right development
August 21, 2026
Single Family Demo
Unit 18, Lotus Creek One Condominium
2528 Lotus Creek Drive
By-right development
August 27, 2026
Single Family Demo
1468 Mill Landing Road
1468 Mill Landing Road
By-right development
August 28, 2026
Single Family Demo
Holly Grove @ Princess Anne
2501 Holland Road
By-right development
District 3
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 14, 2026
Comment Review
Bertolino Warehouse
Dean Drive, District 3
I07-018375-SP
Christopher Taylor, Professional Engineer
Melissa Kellam
August 24, 2026
Inquiry
7-Brew
2705 North Mall Drive, District 3
H08-022694-SP
Aaron Long, Blew & Associates, P. A.
Melissa Kellam
August 27, 2026
Comment Review
Checkered Flag Hyundai
3736 Sentara Way, District 3
G07-022994-SP
Troy Griffith, Kimley-Horn & Associates
Tony Tolentino
What the City’s Accela records say
Bertolino Warehouse (DSC file I07-018375-SP): “Bertolino Warehouse – Dean Drive / This project is for the development of an existing stone automobile storage yard into a one-story office/warehouse building with on-site parking being provided for individual units. The site is located between 2636 and 2626 Dean Drive. The design proposes 10 first floor units, handicapped, motorcycle, and tradi?onal parking stalls, dumpster enclosure, u?lity connec?ons for City water and sewer services, and vegetated parking islands.” Accela record 2023-DSC-018375, Site Plan, Industrial, status Revisions Required.
7-Brew (DSC file H08-022694-SP): “7 Brew – North Mall Drive / A 7Brew Drive-Thru Coffee Shop is proposed in Virginia Beach, VA at 2701 N Mall Drive on a 0.53-acre Lease Parcel. The proposed development includes a 530.59 SF Main Drive-Thru Building and a 250 SF Cooler. The project includes 8 parking spaces, parking lot improvements, utility connections, and all other development requirements as dictated by the City of Virginia Beach. Additionally, this project has no proposed detention. A stormwater report has been included in this submittal to address both Stormwater Quantity and Stormwater Quality requirements. In accordance with the City’s instructions, this study considers three drainage areas for analysis, with each area meeting the Stormwater requirements.” Accela record 2026-DSC-022694, Site Plan, Commercial, status Closed.
Checkered Flag Hyundai (DSC file G07-022994-SP): “Checkered Flag Hyundai Car Wash and Parking Lot Expansion / The proposed project involves the construction of a parking lot and car wash facility to serve the existing Checkered Flag Hyundai dealership and service center.” Accela record 2026-DSC-022994, Site Plan, Commercial, status Approved.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 4, 2026
Hauling Plan
4760 Princess Anne Road
4760 Princess Anne Road
By-right development
August 21, 2026
Industrial
Trident Civil Office & Yard
488 Progress Lane
Associated with previous City Council land use approvals
District 4
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 1, 2026
Inquiry
Apartment Redevelopment Inquiry
5708 Northampton Boulevard, District 4
n/a
Taylor Kelly, Brick Lane
Kristin Bauer
August 7, 2026
Inquiry
Commercial Development Inquiry
5400 Virginia Beach Boulevard, District 4
n/a
Alexandra Serrano
Kristin Bauer
August 13, 2026
Presubmittal Meeting
Southern Bank Building
4097 Virginia Beach Boulevard, District 4
F07-023563-PM
Jared Haynes, Pennoni
Ronald Frink
August 20, 2026
Presubmittal Meeting
Duplexes at 102 Thalia Road
102 Thalia Road, District 4
F07-023616-PM
Ron Sawyer, RLS Insured Investments, LLC
Ronald Frink
August 20, 2026
Presubmittal Meeting
Batten University, Health Science Building
5817 Wesleyan Drive, District 4
B05-023588-PM
Brad Martin, Pennoni
PJ Scully
August 23, 2026
Inquiry
Commercial Development Inquiry
5034 Euclid Road, District 4
n/a
Rob Stanton, SL Nusbaum Realty Co.
Kristin Bauer
August 25, 2026
Comment Review
HRSD Central Environmental Lab
Air Rail Avenue, District 4
B03-020851-SP
Andrea Landfair, Bamforth Engineers + Surveyors
Ronald Frink
August 26, 2026
Comment Review
Veteran Affairs, Hampton Virginia Outpatient Clinic
Northampton Boulevard, District 4
B05-023331-SP
Kenneth E. Rodman Jr. P.E., VHB, Inc.
Ronald Frink
What the City’s Accela records say
Southern Bank Building (DSC file F07-023563-PM): “Southern Bank Building / Perry Management is proposing to construct a new bank building with drive-thru canopy at 4097 Virginia Beach Boulevard. Demolishing the existing Lowenthal Fur commercial building.” Accela record 2026-DSC-023563, Site Plan, Preliminary Concept Plan, status Revisions Required.
Duplexes at 102 Thalia Road (DSC file F07-023616-PM): “Thalia Project at 102 Thalia Road / The property currently consists of three platted lots fronting Thalia Road. During our review of the property, we discovered an existing stormwater drainage line running through one of the lots that we were previously unaware of. The City does not currently have an easement for this drainage line. / We are requesting approval to reorient the lots to front Southern and reduce the total number of lots from three to two. This reconfiguration would allow us to provide the City with the appropriate easement for the existing stormwater drainage line while locating the easement within the rear yard of the proposed lots rather than through a buildable lot. / We believe this proposed reconfiguration provides a practical solution that accommodates the existing drainage infrastructure while allowing for the appropriate development of the property.” Accela record 2026-DSC-023616, Site Plan, Preliminary Concept Plan, status Revisions Required.
Batten University, Health Science Building (DSC file B05-023588-PM): “Batten University – Sentara Health Science Building / Batten University is proposing to add a health science building with student housing and additional parking on the campus. The existing drive aisle and parking will be re-configured to accomodate the proposed building. In the attached concept plan, the existing survey is in blue, and the proposed building (red) and the proposed driveway / parking (black) are shown. The proposed Health Science Building in red is approximately 25,000 square feet of impervious cover.” Accela record 2026-DSC-023588, Site Plan, Preliminary Concept Plan, status Revisions Required.
HRSD Central Environmental Lab (DSC file B03-020851-SP): project name in Accela: “HRSD Central Environmental Laboratory”. No project description available. Accela record 2025-DSC-020851, Site Plan, status Closed.
Veteran Affairs, Hampton Virginia Outpatient Clinic (DSC file B05-023331-SP): “Veteran Affairs Hampton Virginia Outpatient Clinic / Proposed Veteran’s Outpatient Clinic with parking, amenities, Tolliver Road extension, regional master planned BMP, site GPIN:14587881950000, pond GPIN: 14586993810000” Accela record 2026-DSC-023331, Site Plan, Commercial, status Revisions Required.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 18, 2026
Pump Station City
Columbus Loop Tanks Site Maintenance
4841 Cleveland Street
By-right development
District 5
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 6, 2026
Presubmittal Meeting
Fisherman’s Wharf Marina
530 Winston Salem Road, District 5
M07-023472-PM
Will Harrington, Fisherman’s Wharf Marina
Kristin Bauer
August 17, 2026
Inquiry
Horse Pasture
2609 Horse Pasture Road, District 5
I10-015471-SP
John Sandow, John Sandow Engineering
Melissa Kellam
August 20, 2026
Presubmittal Meeting
Culver’s General Booth Boulevard
GPIN 24156868260000, District 5
L09-023565-PM
Danielle Danzing, Kimley-Horn & Associates
Theresa Holleran
August 25, 2026
Comment Review
Corporate Landing Business Park Pond B
Corporate Landing Parkway, District 5
K10-023333-ESSW
Matt Madder, VHB, Inc.
Melissa Kellam
What the City’s Accela records say
Fisherman’s Wharf Marina (DSC file M07-023472-PM): “Marina Ice Machine / This proposal is for a seafood distribution operation. Approval is being requested for two 40-foot conex boxes (one converted to refrigerated cold storage, the other housing an ice machine) and a forklift for on-site material handling. No other structures or improvements are part of this request. / There are no previously approved or pending City Council actions, Board of Zoning Appeals actions, or previously approved site plans associated with this project — this is the initial application for the site.” Accela record 2026-DSC-023472, Site Plan, Preliminary Concept Plan, status Revisions Required.
Horse Pasture (DSC file I10-015471-SP): “Horse Pasture Road – Pradhan / This project involves the construction of a 17,629 square foot warehouse, parking lot, and associated infrastructure. The site is entirely pervious under existing conditions. This project has a disturbed area of approximately 0.89 acres and will be approximately 68.0% impervious in the proposed condition.” Accela record 2022-DSC-015471, Site Plan, Commercial, status Closed.
Culver’s General Booth Boulevard (DSC file L09-023565-PM): “Culvers General Booth Boulevard / A proposed Culvers restaurant and drive thru on the third outparcel of the Wawa KOA masterplan. See attached concept site plan.” Accela record 2026-DSC-023565, Site Plan, Preliminary Concept Plan, status Revisions Required.
Corporate Landing Business Park Pond B (DSC file K10-023333-ESSW): “Corporate Landing Business Park Pond B / SWM pond to support 2 developments in CLBP” Accela record 2026-DSC-023333, Site Plan, E & S and Stormwater, status Revisions Required.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 5, 2026
Commercial
HRSD OCS D Carbon Scrubbers
645 Firefall Drive
By-right development
August 21, 2026
Industrial
HRSD Atlantic Renewable Natural Gas Project
645 Firefall Drive
By-right development
August 12, 2026
Other
Nimmo Quay Traffic Signal Shop Drawings
Nimmo Parkway
By-right development
August 6, 2026
Single Family
Lot 20, Block K, Rudee Heights
477 Southside Road
By-right development
August 28, 2026
Single Family Demo
Lots 10 & 12, Block 67, Shadow Lawn Heights
912 Carolina Avenue
By-right development
District 6
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 6, 2026
Comment Review
66th Street Duplex
215 66th Street, District 6
L04-021981-DP
John Blake, WPL
Theresa Holleran
August 9, 2026
Inquiry
Mike’s Tree Service, Commercial Lot
Potters Road, GPIN 24076480890000, District 6
n/a
Mike Newell, Mike’s Tree Service
Kristin Bauer
August 13, 2026
Presubmittal Meeting
Bella & Chiara, LLC
1613 Laskin Road, District 6
K06-023553-PM
John Paul Kaado, Bella & Chiara, LLC
PJ Scully
August 14, 2026
Inquiry
Residential Development Inquiry
800 Hilltop Road, District 6
n/a
Seth Johnson, EDC Homes
Kristin Bauer
What the City’s Accela records say
66th Street Duplex (DSC file L04-021981-DP): “66th Street Duplex / Duplex on 66th Street” Accela record 2025-DSC-021981, Site Plan, Duplex, status Approved.
Bella & Chiara, LLC (DSC file K06-023553-PM): “1613 Laskin Road / Substantial redevelopment of the property including facade, interior renovations, landscaping, outdoor area, signage, and overall presentation of the building.” Accela record 2026-DSC-023553, Site Plan, Preliminary Concept Plan, status Revisions Required.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 21, 2026
Single Family
Lot B, Property of Gordon Bradford
141 Bishop Thoroughgood Avenue
By-right development
August 25, 2026
Single Family Demo
Lots 26-29, Olive Heights Annex
1055 Norfolk Avenue
By-right development
District 7
Meetings with the Development Services Center
None this month.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 31, 2026
Commercial
Long John Silver – Virginia Beach
6567 College Park Square
By-right development
August 31, 2026
E & S Only
Regent SHB CH-3 UG Replacement
1000 Regent University Drive
By-right development
August 7, 2026
Single Family Demo
4736 Indian River Road Building Demolition
4736 Indian River Road
By-right development
District 8
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 6, 2026
Presubmittal Meeting
Mavromatis Dental
2876 Shore Drive, District 8
H02-023465-PM
Scott Campbell, VIA Design Architects
PJ Scully
August 20, 2026
Presubmittal Meeting
Virginia Pilot Association, Pilot Station
3329 Shore Drive, District 8
G03-022920-PM
Greg Deubler, Clark Nexsen
PJ Scully
What the City’s Accela records say
Mavromatis Dental (DSC file H02-023465-PM): “Mavromatis Dental – New Construction / Mavromatis Dental is under contract to purchase the property to develop a new 2-story office for their family dentist office, which is currently located across Shore Drive. The new development will house a 2-story primary dentail office suite for Mavromatis dentail with primary function on the 1st floor and staff office/break/storage space on the 2nd floor. A secondary 2,000 sf tenant space is anticipated to be developed as part of the development.” Accela record 2026-DSC-023465, Site Plan, Preliminary Concept Plan, status Revisions Required.
Virginia Pilot Association, Pilot Station (DSC file G03-022920-PM): “Virginia Pilot Association – Pilot Station” Accela record 2026-DSC-022920, Site Plan, Preliminary Concept Plan, status Revisions Required.
Site plans approved
None this month.
District 9
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 6, 2026
Presubmittal Meeting
Chick-fil-A Haygood Shopping Center
1097 Independence Boulevard, District 9
E05-023486-PM
Katherine Shafer, CPH, LLC
Ronald Frink
What the City’s Accela records say
Chick-fil-A Haygood Shopping Center (DSC file E05-023486-PM): “Chick-Fil-A Remodel in Haygood Center / Remodel of a quick-service restaurant with adjustments to parking, sidewalks, ramps.” Accela record 2026-DSC-023486, Site Plan, Preliminary Concept Plan, status Revisions Required.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 28, 2026
Single Family
3724 Jefferson Blvd
3724 Jefferson Blvd
By-right development
August 6, 2026
Single Family Demo
Lot 238, Thoroughgood
1604 Barnards Cove Road
By-right development
District 10
Meetings with the Development Services Center
Date
Meeting type
Project
Location
DSC file #
Customer
City project coordinator
August 13, 2026
Presubmittal Meeting
Timberlake Shopping Center Outparcels
4239 Holland Road, District 10
F08-023554-PM
Jay Hutson, J Hutson & Company
PJ Scully
August 20, 2026
Presubmittal Meeting
Rosemont Office & Coffee Shop, Revised Layout
696 South Rosemont Road, District 10
G08-023605-PM
Jared Haynes, Pennoni
Kristin Bauer
What the City’s Accela records say
Timberlake Shopping Center Outparcels (DSC file F08-023554-PM): “Timberlake Shopping Center / Commercial building for retail/ office. Multi unit.” Accela record 2026-DSC-023554, Site Plan, Preliminary Concept Plan, status Revisions Required.
Rosemont Office & Coffee Shop, Revised Layout (DSC file G08-023605-PM): “Rosemont Office & Coffee Shop / Tapestry Church proposes to acquire the property on 696 South Rosemont Road and redevelop the existing building into a church office / coffee shop. Tapestry Church also proposes to acquire the three (3) vacant lots directly south of said property, across Bancroft Drive, and construct a new church office / community outreach building and / or auxiliary parking lot. The proposed building might be two stories and approximately 5,000 square feet.” Accela record 2026-DSC-023605, Site Plan, Preliminary Concept Plan, status Revisions Required.
Site plans approved
Approval date
Plan type
Project
Location
Basis
August 28, 2026
Commercial
U-Haul at Stoneshore and Holland Road
3401 & 3415 Holland Road
By-right development
Compiled automatically by VBCCO from the City’s published report. Entries are as printed by the City; VBCCO has only grouped them by Council District and written dates out in full.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.